Hi, I’m Till, a Berlin-based designer with a passion for visual storytelling. This portfolio features selected projects that give an overview of my creative work.
Here you’ll find a selection of projects from different stages of my career. They bring together work from my time at an agency and as a freelancer. Rather than showing everything, this selection focuses on projects that have been especially meaningful to me because of the creative challenges they involved, the personal value they hold, or the way they reflect different aspects of my work. Some were developed independently, while others were created as part of larger teams, but all of them reflect my passion for design and the experiences that have shaped me as a creative.
Podimo
Client — Podimo
Type — OOH Brand Activation
Role — Art Direction & Campaign Design
Created during my time at Echo Poster, this campaign supported the launch of Podimo’s podcast “Kaffee mit Zitrone” with Dagi Bee and Tina Dzialas. I was responsible for the full visual design development, from first concepts to final production across the activation and its surrounding touchpoints.
The following video gives a short overview of the campaign and how the activation came together on site.
The campaign brought the podcast launch into a physical setting and turned it into a visible on-site experience. With more than 1,000 cups of coffee handed out during the activation, it created a strong public presence and helped bring attention to the launch in a direct and approachable way. To learn more about Kaffee mit Zitrone, visit Podimo.
Galerie Schwarz
Client — Galerie Schwarz
Type — Creative Support
Services — Web Design, Social Media, Gallery Work
For Galerie Schwarz, I took on the full redesign and relaunch of their website, from concept and structure to design and content. Alongside the web project, I managed their social media presence over an extended period and continue to maintain the site to this day, keeping it up to date with new exhibitions, artists, and any other relevant changes.
Beyond the digital work, I joined the gallery at Art Karlsruhe 2024, one of the most respected art fairs in Germany, supporting installation planning, artwork hanging, client interactions, and logistics throughout the event. I also joined studio visits to artists, helping to shape the selection for upcoming exhibitions, and designed branded print materials to support the gallery’s physical presence. Explore the current programme and exhibitions on the Galerie Schwarz website.
Logitech
Client — Logitech
Type — Roadshow, Pop-up Activation
Role — Print Production, On-site Design, Campaign Photos
Created during my time at Echo Poster, this project brought the “Logi Workdays” campaign to life across two of Berlin’s most high-traffic locations, the Mall of Berlin and Berlin Hauptbahnhof. I was responsible for the print production, on-site spatial setup and photo documentation of the activation, ensuring the experience landed as intended at both spots.
At the centre of the activation was a fully wrapped double-decker bus, transformed into a pop-up experience where visitors could test the full range of Logitech products, compete in a typing speed challenge, and spin a prize wheel for a chance to win branded goodies and Logitech products. Alongside the on-site setup, I prepared the print templates for the bus wrap and handled the full photo documentation across both locations. To find out more, visit the Logitech website.
Nickel
Client — Nickel
Type — Brand Activation
Role —Art Direction, 3D Production, Campaign Design
Created during my time at Echo Poster, this campaign was designed to help Nickel gain visibility on the German market. Working on this campaign, I was responsible for the out-of-home campaign motifs as well as the centrepiece of the activation, a life-sized mascot shaped like a Nickel card, which the team had landed on as the standout idea to draw attention on the street.
The following video gives a short overview of the campaign and how the activation came together on site.
The idea was simple but effective: something unusual enough to make people stop and look. I designed it as a detailed 3D model first, giving the production team a precise reference for scale and form, before working with them to make sure the physical build matched the vision. Alongside the mascot, I designed all campaign formats, including 18/1 and 4/1 poster placements, large-scale A1 posters and floor decals across the city. To find out more, visit the Nickel website.
Big Commerce
Client — Big Commerce
Type — OOH, Event Activation
Role — Art Direction & Campaign Design
Created during my time at Echo Poster, this campaign was designed to generate maximum visibility for BigCommerce at OMR Festival 2023 in Hamburg. I was responsible for the visual design across every touchpoint of the activation — from large outdoor formats to branded merchandise and projection work that ran between festival days.
The campaign spanned a fully wrapped double-decker city bus, an LED truck with looping video content, floor decals, and a broad range of branded merchandise including tote bags, notebooks, pens, T-shirts, water bottles, glucose packaging and more. To find out more, visit the BigCommerce website.
Paula's Choice
Client — Paula’s Choice
Type — Brand Activation, OOH
Role — Art Direction & Campaign/Merch Design
Created during my time at Echo Poster, I worked on two campaigns for Paula’s Choice. One ran across Germany, Switzerland and the Netherlands as part of a collaboration between Paula’s Choice and Douglas, celebrating 30 Years of Great Skin, for which I designed the jerseys worn by promoters across all three countries, with a total of 400 produced. The other supported the opening of a pop-up store in Berlin.
For the store opening, I designed a branded promo bike that rode through the surrounding streets, distributing product samples and drawing people towards the store. To raise broader awareness of the brand in the city, night-time projections ran independently of the store opening itself, keeping Paula’s Choice visible after dark. To find out more, visit the Paula’s Choice website.
This section brings together a mix of projects from different areas of my work. Instead of presenting them as individual case studies, they are grouped by design category, bringing together work that shares a common focus, discipline, or visual direction. Each category features projects from different contexts, including client work as well as work shaped by personal interest, creative freedom, and the desire to try out new ideas. Together, they reflect another side of my creative work across different formats and contexts.
Editorial & Print Design
Here you’ll find a selection of print design work from different points in my career. Instead of focusing on one specific client or project, the selection highlights a broader mix of contexts and visual approaches. It includes personal projects, pieces created for friends and family, and commissioned work for clients. Together, they show the range of approaches I’ve taken within this area over time.
What matters most here is how content is shaped into a clear visual form. Typography, layout, composition, and hierarchy all influence how something is read, understood, and remembered. While the projects differ in tone and purpose, they are connected by the same focus on clarity, balance, and a strong visual sense of order.
Brand Identity
This project shows the development of a complete brand identity for a plant store. The focus was on creating a clear and recognisable visual language through the combination of logo, typography, colour, and brand guidelines. Each element was developed to support the overall character of the brand and make the theme immediately understandable. Together, they form an identity that feels consistent, relevant, and easy to recognise across different applications.
The images shown here are selected excerpts from the project and highlight some of the key parts of the identity. Rather than showing the full process in detail, they give an impression of how the brand was structured and visually developed. A strong brand identity matters because it creates consistency, supports recognition, and helps a brand communicate clearly across different applications.
I’m a Berlin-based designer working across print and digital, with a background in both agency and freelance work. A large part of my experience lies in brand related projects, especially in event based contexts and in the development of campaign visuals. Much of that has been print focused, creating visual material that needed to work across multiple formats and come together as part of a larger brand experience. Another important part of my work has been in the digital space, including web design, social content, photography and videography, often developed in response to different client needs and shaped by the specific context of each project.
What defines me as a designer is that I understand projects from more than one angle. Over the past few years, I’ve been involved in different parts of the process, from concept development to production, which has given me a better sense of how ideas develop and what it takes to carry them through to the final result. Because of this, I have a good understanding of what each stage requires and how to find my place quickly within a project.
The reason I became a designer is that design does more than make things look good. It shapes how things are perceived, understood, and remembered. It can create atmosphere, give something character, and leave a lasting impression, while also determining how people move through what they see, what they notice first, and how different elements relate to each other. That ability to influence how something is seen and understood is what makes design so important to me.
Creative Focus: Art Direction, Brand Identity, Campaign Design, Typography, Web Design, Social Content, Brand Activations, Production Coordination, Photo and Video Production, Product Design, 3D Visualization, and more.
Thank you for your interest in my work. For job opportunities or other professional inquiries, please get in touch by email. I’m always glad to connect and will reply as soon as possible.